WELCOME TO 50:50

Around the release of the album i/o we held a competition giving creators the opportunity to produce videos for some of my music. The competition was designed to be a playful and rewarding activity and as the submissions came in I was completely blown away by the talent on display, as well as the quantity and diversity of the entries, and the hard work that went into them. It was hugely enjoyable to be part of.
Photography: Nadav Kander
That experience has led to some discussions about trying to find a way to continue to allow a greater engagement between visual creators and my music. We are doing some work in the background that we hope will help facilitate a more equitable relationship between music makers and visual creators, that acknowledges the joint role they play in the content seen on platforms such as YouTube.
With 50:50 we want to explore ways to better reflect this joint creative endeavour, and hopefully provide a showcase platform for the best visual work.
For now, you can see some of the great videos that came out of the relationships forged by the initial competition and we are inviting any other video makers or creators, who might want to learn more about 50:50 and how to become involved in the future, to sign up here to receive news as plans develop.
-Peter Gabriel
ARTIST: Peter Gabriel
CREATOR: Jay Schankman
SONG: Live and Let Live (Bright-Side Mix) FROM i/o
ARTIST: Peter Gabriel
CREATOR: Jay Schankman
SONG: Live and Let Live (Bright-Side Mix) FROM i/o
Video info:
Live And Let Live is the last song of Peter Gabriel’s grammy winning album “i/o”, and it is the longest song on this album. On it, Peter invokes messages of peace, love and forgiveness.
It was an interesting proposition; to pick a song and make this video for Peter. I loved the message and the challenge, and with that, I just felt grounded by the message. There was no intention going in, but as I began working on it, the pieces fell together naturally.
The video (and my interpretation of the song) moves through three lyrical passages. First, there is personal understanding and forgiveness, then repairing or healing our interpersonal relationships, and finally coming together in love, with the references taking many forms, ultimately as we stop our endless wars and “lay the burden down, lay the weapons down”. The Elders speak of having the courage to “be brave enough to listen, to 'live and let live'.”
I love this song, the project and the opportunity that Peter Gabriel and Real World Records provides for the world community of independent artists. In gratitude, thank you and thanks to you for watching it!
Song info:
Live and Let Live is a track taken from Peter Gabriel's album i/o, released on 1 December 2023. This is the Bright-Side Mix, by Mark 'Spike' Stent.
Words and music by Peter Gabriel. Produced by Peter Gabriel and Richard Russell.
Published by Real World Music Ltd. / Sony Music Publishing.