WELCOME TO 50:50
Around the release of the album i/o we held a competition giving creators the opportunity to produce videos for some of my music. The competition was designed to be a playful and rewarding activity and as the submissions came in I was completely blown away by the talent on display, as well as the quantity and diversity of the entries, and the hard work that went into them. It was hugely enjoyable to be part of.
Photography: Nadav KanderThat experience has led to some discussions about trying to find a way to continue to allow a greater engagement between visual creators and my music. We are doing some work in the background that we hope will help facilitate a more equitable relationship between music makers and visual creators, that acknowledges the joint role they play in the content seen on platforms such as YouTube.
With 50:50 we want to explore ways to better reflect this joint creative endeavour, and hopefully provide a showcase platform for the best visual work.
For now, you can see some of the great videos that came out of the relationships forged by the initial competition and we are inviting any other video makers or creators, who might want to learn more about 50:50 and how to become involved in the future, to sign up here to receive news as plans develop.
-Peter Gabriel
Latest videos
ARTIST: Peter Gabriel
CREATOR: Pamela Glintenkamp
SONG: In Your Eyes FROM: So
Video info:
This film uses footage I shot at Botswana’s only elephant orphanage, the charity Elephant Havens. There, the emotional connection between orphaned elephants and the handlers who raise them is profound. In the film, I’ve paired the song lyrics with imagery that expresses this extraordinary relationship. The film also explores the process of each young elephant growing more confident and independent - as they become ready to be released to the wild. The push and pull between emotional connection, and independence is expressed by the song lyrics and the imagery. The evolution of the individual is reflected in the last section of the film. Here, we see elephants interacting with each other (rather than handlers), preparing for their eventual return to the wild.
The lyrics and imagery together explore a number of themes:
- Seeking sanctuary and refuge - the elephants finding safety and care.
- Emotional vulnerability and trust - baby elephants learn to trust their human caregivers.
- The healing power of compassion - the nurturing relationship between handlers and their charges.
- Seeing beauty in another being - expressed by the interspecies bond between elephants and handlers.
- Individual development - Orphans developing into independent individuals who will ultimately return to their natural state in the wild.
Musically, the song features African-influenced percussion rhythms as well as call-and-response vocal patterns between Peter Gabriel and Senegalese musician N’Dour. In editing the film, I’ve tried to choreograph imagery of movements of the elephants with the rhythms.
The profound relationship between elephants and handlers at Elephant Havens reflects the transformative work that takes place there. More information about Elephant Havens can be found at: www.elephanthavens.org
Song info:
In Your Eyes is a track taken from Peter Gabriel's album So, released in May 1986.
Words and music by Peter Gabriel. Produced by Daniel Lanois and Peter Gabriel.
Published by Real World Music Ltd. / Sony Music Publishing.
‘In Your Eyes’ was the first thing that I’d recorded, I think, with Youssou and it was very important for that reason. It was around the time I was going to Africa and really getting inspired by a lot of the music I was hearing there, particularly rhythmically and vocally. I’ve described Youssou’s voice as “liquid gold” and I think when he comes in singing on that track it’s just a fantastic moment. We’ve since gone on to do a lot of other things, but that was one of the most exciting.
-pg
ARTIST: Peter Gabriel
CREATOR: Mike Bennion
SONG: Wall of Breath FROM: Passion
Video info:
This film is a response to an earlier film I made called ‘memento mori’. In that film a man reflected on the death of his little sister, using glimpses of childhood memories to illustrate his confused feelings, along with his whispered voice over.
This film is his sisters’ reply, from ‘the other side’, the next life. It uses the same visual grammar, a whispered voice, shots about nothing, elements of nature. She advises him to seize the day, not to dwell on the past.
I found Peter’s music in ‘Wall of Breath’ the perfect accompaniment. Quiet, reflective, evocative, allowing the words to breathe.
Song info:
Wall of Breath is a track taken from Peter Gabriel's album Passion, released in June 1989.
Music by Peter Gabriel. Produced by Peter Gabriel.
Published by Real World Music Ltd. / Sony Music Publishing.
[Passion] was one of the most important records for me – an opportunity as a writer to try to do a different sort of job than I usually do. The brief for The Last Temptation Of Christ was to create something that had references to that time and that part of the world, but that had its own character and was to be timeless in a way.
-pg
Latest creators
Mark Charlesworth is a songwriter, specialising in wistful-but-hopeful, highly melodic music. He began experimenting with filmmaking to create accompanying videos for his music, ahead of new album 'It Ain't No Picnic', which is due to be released in August 2026.
Mark's video takes viewers on a journey from late summer, autumn, and into winter, with a recurring image of fire - a destructive force, but also a source of light.
Pamela Glintenkamp is a video and audio producer, editor, and writer specialising in wildlife conservation, arts and culture, and film history.
She has a lifelong passion for wildlife and conservation. As a filmmaker, Glintenkamp has created content for a range of organisations including Elephant Havens (Botswana), The Elephant Listening Project (Cornell University, NY) the Institute of Zoology (UK) and the Zoological Society of London.
She has also worked as an oral historian, producing films for the Lucasfilm Archive, and Stanley Kubrick Archive.
Glintenkamp’s independent creative work has been funded by Arts Council England and the Corporation for Public Broadcasting in the US.
Terran Boylan is more interesting than you'll ever be.
Technically a baby boomer but metacontextually less well-defined, Terran began his illustrious life in Omaha, Nebraska. He then meandered his way through New York City, Los Angeles, and several academic disciplines, collecting a bachelor’s in computer engineering, a master’s in art, a research assistantship in mechanical engineering, and a creative writing certificate from UCLA. He holds (but regrettably does not own) two patents in computer character animation, produced a national-award-winning graduate thesis TV show, and created a commercial animation system once dubbed by a major industry magazine the “Swiss Army knife of computer animation software.” He has presented multiple times at prestigious professional conferences, self-published ten books in eight different genres (including a coloring book), sung onstage in a community theater musical, and remains among the ever-dwindling number of souls who have seen Elvis Presley perform in concert.
Dan DeGeest is a creative technologist, multimedia artist, musician, and endlessly curious explorer.
His fascination with the convergence of art and technology began in the late 1980s with early Macintosh tools like Digital Darkroom and deepened further with XPLORA1, the groundbreaking interactive companion to Peter Gabriel’s Us.
These influences informed his early career developing video games for kids, including Barbie Magic Hair Styler for Mattel, A Bug’s Life for Pixar, and several Magic3D Coloring Book titles for Crayola while at EAI Interactive, where he also met artist and collaborator, Terran Boylan.
I am a visual effects professional in the film industry and also a trained clinical hypnotherapist. I create these works digitally, using years of practical experience as a visual effects artist. My interest in human consciousness and trance states led me to study hypnotherapy. Combining these interests my work is focused on how visuals and sound can be used to affect the viewer’s mental state.
Steven is a writer and photographer working steadily in the north of England, alongside being a husband and father.
His written work has included pieces for various UK publications on a variety subjects including music and sport, and a few years ago he contributed to a marketing campaign for the David Bowie Is exhibition in Brooklyn.
He is interested in time and interconnectedness, and how small, personal moments travel within much wider existence. For his visual work he often uses static framed 'moving photographs', intended to be a quiet expression of that humility.
ARTIST: Peter Gabriel
CREATOR: Mark Charlesworth
SONG: I Grieve FROM: Up
ARTIST: Peter Gabriel
CREATOR: Mark Charlesworth
SONG: I Grieve FROM: Up
Video info:
The video for 'I Grieve' gave him chance to hone his craft, capturing a series of deceptively simple images. He had turned to Peter's song for comfort after suddenly losing two friends in Summer 2025. No other song encapsulated the feeling of gut-punching loss, punctuated by moments of hope as life continues to happen all around.
Mark's video takes viewers on a journey from late summer, autumn, and into winter, with a recurring image of fire - a destructive force, but also a source of light. The video is overlaid with voices from conversations Mark had with his friends and family, asking about their experiences of grief, and how it made them reflect differently on life. Ultimately, death can be a great impetus to live, and look for light in dark places.
Spoken word: Carol Hands, Melanie Williamson, Brian Charlesworth, Mark Charlesworth, Chris Newton
Song info:
‘I Grieve’ is a track taken from Peter Gabriel's album Up, released in September 2002.
Words and music by Peter Gabriel. Produced by Peter Gabriel.
Published by Real World Music Ltd. / Sony Music Publishing.