WELCOME TO 50:50


Around the release of the album i/o we held a competition giving creators the opportunity to produce videos for some of my music. The competition was designed to be a playful and rewarding activity and as the submissions came in I was completely blown away by the talent on display, as well as the quantity and diversity of the entries, and the hard work that went into them. It was hugely enjoyable to be part of.
Photography: Nadav Kander
That experience has led to some discussions about trying to find a way to continue to allow a greater engagement between visual creators and my music. We are doing some work in the background that we hope will help facilitate a more equitable relationship between music makers and visual creators, that acknowledges the joint role they play in the content seen on platforms such as YouTube.
With 50:50 we want to explore ways to better reflect this joint creative endeavour, and hopefully provide a showcase platform for the best visual work.
For now, you can see some of the great videos that came out of the relationships forged by the initial competition and we are inviting any other video makers or creators, who might want to learn more about 50:50 and how to become involved in the future, to sign up here to receive news as plans develop.
-Peter Gabriel
Latest videos
ARTIST: Peter Gabriel
CREATOR: Jean-Luc Addams
SONG: San Jacinto FROM Peter Gabriel 4
Video info
San Jacinto is a very personal project (for me) as the person responsible for the iconic Fairlight CMI programming is a mentor and good friend. I took the lyrics and the story as mentioned in the So DVD footage and formulated a plan: Use the Native American Indian language glyphs to visually tell the same story in a dream-like and painterly style.
The glyphs were drawn and animated in both 2d and 3d. Some new techniques were created and everything was brought together into Davinci Resolve. Some of the visuals are stark, some subtle, I pictured them on a big screens with Peter’s vocals giving them life.
Song info:
San Jacinto is a track taken from Peter Gabriel's fourth solo album, released in September 1982.
Words and music by Peter Gabriel. Produced by Peter Gabriel and David Lord.
Published by Real World Music Ltd. / Sony Music Publishing.
‘San Jacinto was more about… culture clash came up in a few of the lyrics, but between Native American and contemporary American. I’d noticed, whilst travelling around the West, the bits of Native American culture that had been absorbed into the motels or casinos or whatever it was. It started me thinking about it anyway and musically too I was trying to build on what I’d begun on a previous album with ‘systems’ approach and repeated motifs.’ - pg
ARTIST: Peter Gabriel
CREATOR: Lee Beavington
SONG: i/o (Dark-Side Mix)FROM i/o
Video info:
“I Run like Water”
Water is a shapeshifter. This video moves in and out with the tide and rides along the veins of the Earth. As an ecologist, poet and philosopher, I bring these lenses to i/o’s theme of interconnection. Through the science of relationships, I follow the symbiotic threads from moon to water to mouth to cell to planet.
I titled this video “I Run like Water” after the i/o lyric. We begin on the shore. The intertidal is the zone of in-betweens, home to barnacle, anemone, and urchin. Like humans, each inputs and outputs in their own way. We evolved from the ocean and are born from water.
On the theme of in/out, my video moves in and out of the real world, of the river, and of the eyestalks of a banana slug. We move from the macroscopic to the microscopic, from planets to chloroplasts. Watch a cell become a city and sunlight dance with water.
In an ecological sense, everyone is reincarnated as earth, rivers, and trees. Life cycles and shapeshifts, and water is a frequent sculptor of the animate and inanimate. Our mortality helps us discern the illusion of separation. This video is a reminder that we are defined by, and utterly dependent upon, our relations with other life.
“I Run like Water” is a true collaboration of human, nature, and AI—or human and artificial nature. This video often blurs the line between the natural and artificial. When is the artist human, and when is it algorithm? The keen eye will also spot two blue moons, Jupiter’s Io, and even a hint of Peter’s famed flower mask. All the video footage is my own, mostly taken on SḴŦAḴ / Mayne Island, in rivers and shores throughout the Pacific Northwest, and in the Amazon.
This video starts and ends with sun glitter, which holds a fascination difficult to capture in words. These shimmers on the waves embody a vital link between sun and earth, water and light. A Buddhist nun once told me her vision of god: sunlight sparkling on the ocean. Each glitter, born from sunlight one million years old, holds the spark of life.
Song info:
i/o is a track taken from Peter Gabriel's album i/o, released on 1 December 2023. This is the Dark-Side Mix, by Tchad Blake.
Words and music by Peter Gabriel. Produced by Peter Gabriel.
Published by Real World Music Ltd. / Sony Music Publishing.
i/o means input / output. You see it on the back of a lot of electrical equipment and it just triggered some ideas about the stuff we put in and pull out of ourselves, in physical and non-physical ways. That was the starting point of this idea and then trying to talk about the interconnectedness of everything. The older I get, I probably don't get any smarter, but I have learned a few things and it makes a lot of sense to me that we are not these independent islands that we like to think we are, that we are part of a whole. If we can see ourselves as better connected, still messed up individuals, but as part of a whole, then maybe there's something to learn?
-pg
Latest creators
Costas Papageorgiou is a Greek photographer and visual artist. He is also a physicist with postgraduate studies in Distance Learning. Since 2009, he has been actively involved in photography and video art, frequently participating in group and solo exhibitions as well as multimedia projects in Greece, Cyprus, Austria, Ukraine and the United Kingdom.
I am an artist at heart with a passion for the Fairlight CMI, music and visual arts. Recently I’ve been involved with other creatives who have pushed me to expand my abilities, get out into the world a bit and connect more with people and nature.
Dr. Lee Beavington has been a Peter Gabriel fan since he was nine. He works in eco-social justice, and is a biologist, storyteller, university instructor, and creative artist.
The song i/o aptly aligns with his work and worldview of the interconnection of life.
Stéphane Laurencin was born the same year as the release of Francis Ford Coppola’s film Apocalypse Now, and spent most of his youth and teenage years using his father’s film camera.
After studying audiovisual media and going through a few years of uncertainty, he became self-employed in 2012 with the goal of making a living from my passion for visual storytelling.
He works as a film educator in middle and high schools, a photographer for sports clubs, a portrait artist, a director of corporate films, and also serve as a film festival director.
Daniel Corey is a Los Angeles-based musician, visual media artist, and writer who works at the intersection of storytelling and emerging technology. As a singer-songwriter and composer, Daniel creates cinematic, emotionally charged music that blends Americana, electronica, and experimental soundscapes.
Dr. Michael Rhoades is an intermedial visual artist, computer music composer, researcher, lecturer, and computer scientist. The central intention of his work is focused upon extending our perceptions of reality toward heightened consciousness. This is accomplished through oil paintings, and perhaps more so through his computer-generated music and visual music compositions. Often, Rhoades’ mediums of choice involve the fundamental processes of refraction, reflection, quasi-randomness, and 3D primitive shapes.
ARTIST: Peter Gabriel
CREATOR: Costas Papageorgiou
SONG: Wallflower FROM Peter Gabriel 4
ARTIST: Peter Gabriel
CREATOR: Costas Papageorgiou
SONG: Wallflower FROM Peter Gabriel 4
Video info:
With this video I attempted to reinterpret the song ‘Wallflower’ visually through the body of a woman. Hands, hair, voices striking the inner walls. Small, measured, ritualistic steps. Cries echo against the walls, carrying both hope and despair, alternating with turbulent formations that create geometries spilling into the watery landscapes of dreams and escape. This woman becomes an abstract frame and a symbol of the global spiritual and existential crisis, inside a stone “box” that resembles the set of an ancient tragedy.
“Hold on. And I will do what I can do” – through the olive trees of the Mediterranean land, the sea views and the rocky, barren landscapes. ‘Wallflower’ is no longer just a song; it is a poem written on the walls of a prison whether real or mental.
The images I recorded with my cameras – digital and analog – were all taken by me in the region of Attica, Greece. They are photographs and videos I shot and worked on specifically for this project, and which I tried through a visual art approach to combine and enrich in the editing process in order to express my own artistic interpretation of this great song by my beloved Peter Gabriel.
Song info:
Wallflower is a track taken from Peter Gabriel's fourth solo album, released in September 1982.
Words and music by Peter Gabriel. Produced by Peter Gabriel and David Lord.
Published by Real World Music Ltd. / Sony Music Publishing.